As far as my experience goes, SEM and SEO are two most commonly seen terms across various websites that offer web related services. Many of you might have already had a clue about SEO, as the abbreviation of to it is kind of self-explanatory, but what actually is SEM?
It’s a known fact that for any business, large or small, search engines are one of the most important tools of their marketing arsenals. While SEO is a well-known tactic for gaining a larger customer base, many smaller businesses have not heard of SEM (Search Engine Marketing) and may be wondering how it is different from SEO and how they might use it to increase their profits. The below article will, hopefully, clear up any confusion a business might have.
SEO vs. SEM
SEM, in a nutshell, is when someone pays Google, or another search engine, to list their website first when a specific keyword is entered. These results, called sponsored results, usually appear on the very first page where they can be easily seen. SEO, on the other hand, is where a company used content and keywords to naturally let their website move up the search engine rankings.
Search Engine Marketing Vs Search Optimization
Pros and Cons of SEM
A distinct advantage that SEM has over SEO is instant results. Many potential customers are going to click on the link to a business’s website because of its prime location. Even better is that a company is only charged if someone clicks on a link. This fee can run from $.10 all the way to $5.00 depending on competition for the affiliated keywords. This is both a boon and a curse. A business, as it only gets charged per click, will know exactly how many hits it’s getting and those “clickers” could well buy product. On the other hand, however, the person might not buy anything and the site is out that fee. Another issue is that competition is becoming very fierce for SEM keywords on Google. That means that if a company’s product is something mainstream, then they will have to shell out a lot of money to keep their product on top.
Starting a campaign
It’s the easiest thing in the world to start an SEM campaign. A company merely needs to sign up with a search engine, such as Google, and work out how much it will cost per click to show their website at the top of the search rankings. It might be a good idea to have an SEO and a SEM campaign running at the same time. This is a good way for a business to really optimize their results as they have both campaigns working together to increase their customer base.
SEM is a fiercely competitive, but potentially very profitable, campaign that any business should look into starting. With the above guide, hopefully the newest of beginners can get a foot in the door of SEM and use that edge, and a lot of hard work, to make their business soar.